A successful company is able to provide a monetised solution to a user’s problem. That seems easy enough, until you ask yourself the first (obvious) question:

What problem am I trying to solve?

You might be able to find a problem in your own life and think: “Others must have the same experience. I’m going to solve this!” After thinking hard, filling sketchbooks and whiteboards with ideas, and months of work you finally have your thing. Which gives rise to the second question:

Will my users pay for the solution I’m providing?

In a perfect world, you are able to count your chickens before they’ve hatched and can confidently say that your solution will be well received and loved by your users. But the world is not perfect. Until you have made your solution available to your users, you will not know whether they like it or not.

Phrased differently, you find an answer to the question above by receiving feedback.

Releasing a product will always come with an inherent risk of failure, but it is possible to minimise the risk by incorporating feedback in your development process. For instance, you can gather feedback by creating prototypes, made out of cheaper materials, in smaller quantities, with limited functionality, and have a few users test your product for you.

More specifically, in the case of software development, we have multiple phases between thinking: “Hmm. Will the user want this change?” and actually shipping a new version of our software, where we can gather feedback to better learn whether we are building the right thing.

I run a small consultancy focused on solving this simple (yet so difficult) task. If this sounds intriguing or interesting, checkout my work with me page. You’ll find more info about me and my company there, as well as my preferred ways for you to get in touch.


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